5 Key KPIs to Measure Your Event’s Success

Events are a powerful networking tool used by companies to drive leads and brands to connect with their audience.

As per Event Marketing 2018: Benchmark and Trends Reports, 80% of marketers consider live events are crucial for their company's success.

If you focus on the wrong KPIs, you might reach a flawed answer. Hence, we have enlisted top 5 KPIs for you to consider. Keep reading to uncover -

• Event check-ins – Event check-ins refer to the total number of people who attended the event after they registered. A difference in the registration number and the arrival rate is a matter of concern, which means that due to some reason you are losing on people who attend the event after they register. After each event compare both the numbers to get accurate metrics.

• Social media mentions - Using social media to track pre and post-event performance is nothing new! As per Event track, 77% of the marketers depend on social media as the best engagement strategy. Getting mentions on social media means attendees are interested in sharing and increasing the awareness of your event. Therefore, keep your event's hashtags and handles simple that is easy to spell and share for attendees. With this data, you get to know the compatibility of your event on social media and the adaption of event visitors to social media.

• Social media engagement - There is a thin line of difference between social mentions and social media engagement. Every social media tool enables users to react to a post - which includes like, share and tweet. It indicates the audience engagement during a particular session or a speech.

Pro tip - Always keep a high frequency of social media posts related to the event. To boost the response rate, you can ask open-ended questions that trigger response.

• Attendee survey - The easiest and quickest way to measure event success is to ask the audience through a survey form. Use an in-event survey form to know their interests. The content of the event will be totally fresh in their minds. They will be able to give an honest response that will be helpful while planning your next event.

Pro tip - Include questions that have numeric answers to get clear and measurable results.

• Gross revenue - The exact figure of gross revenue is an important metrics. Comparing the revenue generated with initial revenue goals will help you to know the feasibility of your goals. Further, it will also serve as a yardstick to compare your event type with other events in the industry. Pro tip - You can raise your revenue by distributing entry tickets as per different types.

Max Effect Marketing is an event marketing agency in Denver that can assist you in amplifying the reach of your marketing efforts. Our digital promotion strategy will result in a great success of your event. Contact us now!

5 Instagram Event Marketing Ideas to Learn in 2018

Did you know that celebrities are not the only ones getting the most out of Instagram? Even the event marketing agencies are leveraging it to its maximum ability. In fact, Instagram has become an effective tool to promote any event. You may wonder why? It provides a myriad of content-driven paths to connect with the people, build relationships and make your brand visible to a wide range of audiences. With over 700 million monthly active users, Instagram claims over 8 million business accounts. From big to small scale businesses, all want their event marketing strategy to reach the target audience, engage them and drive social value. About 60% of Instagram account holders are young adults, which makes this social platform a competitive network to connect with the target audience.

Remember that this is your business account, posting your selfies or toasts isn’t going to help. To connect with your users, you can sell tickets and make your event the coolest thing over the social sites. Utilizing Instagram carefully, with a well-planned strategy for your content, can grow your brand exponentially

Let’s have a glimpse at some of the inspiring event marketing ideas:

• Instagram is the best way to visually enhance the brand image of your event. Imagine it is your scrapbook, where every video or photo adds a dimension, showcasing your event. Audience can better connect with and understand your event by creating a unique personality. You can even portray your event using artwork, memes or quotes based on your audiences’ interests. The perfect example would be Mind Body Spirit Festival, the marketers got their audience figured out and used whimsical fonts and quirky quotes that reflect their brand image.

• People love to have glances of behind the scenes. It enables followers to connect with the planning and performance of the event and feel involved. Event marketers often upload videos and photos of event attendees, guest speakers, crews, sponsors and participants. For instance, The Blue Man Group consistently post behind the scene photos and videos to provide great experience to their followers.

• You can also inspire audience participation by organizing competitions. Instagram sweepstakes and contests help you attract audience and engage your followers. A few ways to do this is encouraging people to comment on your posts, use hashtag of your event in their posts or mention their friends. You may even announce the contest on Instagram and direct audience to your website for participation.

• You can also leverage the adoration of popular faces involved in your event. Getting their face isn’t enough, get their voice also in front of people. Posting short and interesting interviews would be a great idea. Commonwealth Games Gold Coast 2018 used an interview with Cameron McEvoy (Olympian) to drive interest of audience in the lawn balls event.

• One of the best things about Instagram is that you can add appeal to any simple message, even the most boring event. Elements such as dress, parking, transport, ticket collection, etc. Can be showcased in the coolest creative ways.

If you want your audience to enjoy your content and remember it, contact the professional event marketing agency today.