5 Key KPIs to Measure Your Event’s Success

Events are a powerful networking tool used by companies to drive leads and brands to connect with their audience.

As per Event Marketing 2018: Benchmark and Trends Reports, 80% of marketers consider live events are crucial for their company's success.

If you focus on the wrong KPIs, you might reach a flawed answer. Hence, we have enlisted top 5 KPIs for you to consider. Keep reading to uncover -

• Event check-ins – Event check-ins refer to the total number of people who attended the event after they registered. A difference in the registration number and the arrival rate is a matter of concern, which means that due to some reason you are losing on people who attend the event after they register. After each event compare both the numbers to get accurate metrics.

• Social media mentions - Using social media to track pre and post-event performance is nothing new! As per Event track, 77% of the marketers depend on social media as the best engagement strategy. Getting mentions on social media means attendees are interested in sharing and increasing the awareness of your event. Therefore, keep your event's hashtags and handles simple that is easy to spell and share for attendees. With this data, you get to know the compatibility of your event on social media and the adaption of event visitors to social media.

• Social media engagement - There is a thin line of difference between social mentions and social media engagement. Every social media tool enables users to react to a post - which includes like, share and tweet. It indicates the audience engagement during a particular session or a speech.

Pro tip - Always keep a high frequency of social media posts related to the event. To boost the response rate, you can ask open-ended questions that trigger response.

• Attendee survey - The easiest and quickest way to measure event success is to ask the audience through a survey form. Use an in-event survey form to know their interests. The content of the event will be totally fresh in their minds. They will be able to give an honest response that will be helpful while planning your next event.

Pro tip - Include questions that have numeric answers to get clear and measurable results.

• Gross revenue - The exact figure of gross revenue is an important metrics. Comparing the revenue generated with initial revenue goals will help you to know the feasibility of your goals. Further, it will also serve as a yardstick to compare your event type with other events in the industry. Pro tip - You can raise your revenue by distributing entry tickets as per different types.

Max Effect Marketing is an event marketing agency in Denver that can assist you in amplifying the reach of your marketing efforts. Our digital promotion strategy will result in a great success of your event. Contact us now!