5 Instagram Event Marketing Ideas to Learn in 2018

Did you know that celebrities are not the only ones getting the most out of Instagram? Even the event marketing agencies are leveraging it to its maximum ability. In fact, Instagram has become an effective tool to promote any event. You may wonder why? It provides a myriad of content-driven paths to connect with the people, build relationships and make your brand visible to a wide range of audiences. With over 700 million monthly active users, Instagram claims over 8 million business accounts. From big to small scale businesses, all want their event marketing strategy to reach the target audience, engage them and drive social value. About 60% of Instagram account holders are young adults, which makes this social platform a competitive network to connect with the target audience.

Remember that this is your business account, posting your selfies or toasts isn’t going to help. To connect with your users, you can sell tickets and make your event the coolest thing over the social sites. Utilizing Instagram carefully, with a well-planned strategy for your content, can grow your brand exponentially

Let’s have a glimpse at some of the inspiring event marketing ideas:

• Instagram is the best way to visually enhance the brand image of your event. Imagine it is your scrapbook, where every video or photo adds a dimension, showcasing your event. Audience can better connect with and understand your event by creating a unique personality. You can even portray your event using artwork, memes or quotes based on your audiences’ interests. The perfect example would be Mind Body Spirit Festival, the marketers got their audience figured out and used whimsical fonts and quirky quotes that reflect their brand image.

• People love to have glances of behind the scenes. It enables followers to connect with the planning and performance of the event and feel involved. Event marketers often upload videos and photos of event attendees, guest speakers, crews, sponsors and participants. For instance, The Blue Man Group consistently post behind the scene photos and videos to provide great experience to their followers.

• You can also inspire audience participation by organizing competitions. Instagram sweepstakes and contests help you attract audience and engage your followers. A few ways to do this is encouraging people to comment on your posts, use hashtag of your event in their posts or mention their friends. You may even announce the contest on Instagram and direct audience to your website for participation.

• You can also leverage the adoration of popular faces involved in your event. Getting their face isn’t enough, get their voice also in front of people. Posting short and interesting interviews would be a great idea. Commonwealth Games Gold Coast 2018 used an interview with Cameron McEvoy (Olympian) to drive interest of audience in the lawn balls event.

• One of the best things about Instagram is that you can add appeal to any simple message, even the most boring event. Elements such as dress, parking, transport, ticket collection, etc. Can be showcased in the coolest creative ways.

If you want your audience to enjoy your content and remember it, contact the professional event marketing agency today.